A close up of a wooden surface with a logo on it.A close up of a wooden surface with a logo on it.

Our Philosophy

Our journey began with a simple realization: renting often feels like a compromise, burdened by common frustrations. Limited control, inconsistent management, and lack of care make it hard to feel truly at home. At Serenity, we sought to change this by thoughtfully addressing these issues.

Owning all our apartments allows us to oversee every aspect—from apartment quality and lease clarity to responsive support—ensuring a seamless, comfortable, and most importantly, homely rental experience. We believe renting should be easy, reliable, and designed around your needs, allowing you to enjoy flexibility without sacrificing comfort.

Yoni Schimmel, founder and CEO

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Our Process

1

Comprehensive Property Assesment

We meticulously select projects based on an extensive list of criteria, including excellent transport links, minimal commute times, superior build quality, and proximity to leisure and hospitality venues. By choosing locations with these exceptional attributes, we ensure you're always close to work, entertainment, and the vibrant heartbeat of the city.

2

Handpicked Apartments

Timing is crucial when securing the best homes. We purchase apartments shortly after building permits are issued, giving us the widest selection while mitigating planning risks. We handpick each unit based on position, orientation, views, and other features that contribute to an outstanding living experience.

3

Thoughtful Design

Our passion for design shines through in every detail. We're intimately involved in the fit-out process, selecting everything from wallpaper and curtain fabrics to furniture styles and kitchen cabinet colors. This meticulous attention ensures each apartment is beautiful and exudes a harmonious, inviting atmosphere you'll love coming home to.

4

Dependable In-house Management

To guarantee your comfort and satisfaction, we manage all our properties in-house. This hands-on approach allows us to provide prompt, personalized service and maintain the high standards that define the Serenity experience. By overseeing every aspect of property management, we ensure your living environment remains exceptional throughout your stay.

Our Team

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Yoni Schimmel
CEO
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Uriel Roodyn
CFO
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Daniel Bledea
COO
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Matt Novak
Sr. Advisor
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Camelia Nita
Portfolio Manager
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Laura Jurjeu
Sales & Marketing